Social Media Specialist Job Description

How I Got Into This Field

I knew somebody that was starting a small business and I reached out to them while having a full-time job offered to set up their social media. During this time I started taking online courses and I learned all about marketing, social media management, and just everything under the Sun. I got enough knowledge that ended up being switched over (hired) to full-time.

Skills for Content Creation

It's important to know about different platforms like social media platforms and different forums that your company may use for content writing, learning about how different blog programs or software work, writing, editing, learning about SEO and what drives traffic, how to post, how to tag, hashtags, all of that, and setting up a strategy on how to engage and interact with users.

Education Requirements

For getting into a field like this, especially if you're willing to start lower, you know, at the bottom, you don't necessarily need a formal education. I was self-taught. I think the benefits of having an education is that you can work into these… more of a niche area like SEO or maybe paid marketing, advertising, revenue operations, you know, where you can make a lot of money….you can make more money faster. 

Pros of Content Creation

I really love all the creativity that's involved in this role. I really like that I can not only think of ideas, but I get to design them too and I think that's really fun. 

Challenges of Content Creation in a Startup

There's a lot of figuring things out on your own, which can be really exciting and rewarding, but you know, most jobs I've had in the past, I've kind of walked into a well-managed system, you know, marketing system or communication system that's already, you know, set up. But in this case, I'm setting up myself. 

Tips for Changing Career Fields

I highly recommend, you know, if you're interested in getting into this field or even switching careers, try to shadow somebody. Really tap into your network. You just never know who might, who's looking for a little extra help and if you can, you know, pick up an internship or just even work on some side projects, you'd be surprised what you can learn and whether it be something you want to get into or maybe it's something that you don't want to get into, but any kind of knowledge is beneficial.