Brand Manager Job Description
Overview
The Brand Manager directs strategies that improve and help better identify a company's brand. Their role is to supervise the advertising, design and events related to a brand to help it become more recognizable to customers. Their responsibilities are carrying out market research to keep up to date with customer trends, analyzing the success of marketing campaigns and creating reports, developing policies, managing marketing campaigns across print, broadcast and online platforms, overseeing budgets and a team of junior assistants, and organizing events such as product launches, exhibitions and photoshoots.
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Education you need to become a Brand Manager
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There may be other required degrees or certifications needed for this job. The below info shows you the most commonly desired education level from employers when hiring for this job.
- Master of Business Administration (MBA)
- Master of Business Administration (M.B.A) in Marketing
- Bachelor of Arts (b.a.) in Economics
- Bachelor of Arts (b.a.) in History
- Master of Business Administration (M.B.A) in Marketing Strategy and Planning
Annual Pay Estimate for Brand Manager and Other Important Info
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